In today’s show, we will walk you through the basic steps of creating your own core values and mission statement. In addition, we share in detail our very own core values here at Sunrise Capital Investors (see below).
In its simplest definition, values are the fundamental beliefs of an organization, the guiding principles that dictate how people should behave and act. A company’s values help people know the difference between right and wrong, and they help companies determine if they are on the right path to fulfilling their overall business goals.
Our BEDROCK Principles reflect what is truly important to us. These values drive all aspects of our performance: from planning, to marketing, to operating, to finance, to serving our team members & our customers. Our principles have remained consistent since Sunrise was founded, and they are frequently cited as a reason why our employees love working here. These principles do not change from time to time, situation to situation, or person to person. These Bedrock principles are foundational values that truly stand the test of time and shape our company culture.
Sunrise Core Values: